Isabel Marant’s collection with H&M is one of the biggest fashion events of the year. Here, the designer herself walks us through the collection.
Isabel on the H&M collection: “I design for everybody – women of any age, including young girls, their mothers and young-at-heart grandmothers. Now, for the first time and with H&M, I’-m also designing for my male friends, who have always begged me to do menswear. Usually my instinct tells me what will sell well. I cannot say how, but it always happens. I have the exact same feeling with this H&M collection.”
Isabel on the in-store launch: “After six months of working hard on this collection, it’s thrilling that the actual clothes are reaching the stores. It’s even more exciting that the launch will happen simultaneously worldwide. The collection is made up of wearable clothes with an attitude; I put a lot of effort into it, in the hopes that the clothes are something H&M’s customers will respond to.”
Isabel on designing the collection: “There’s been such enthusiasm surrounding the whole project, and the sheer passion for fashion we share with the H&M team is so evident. It’s been a thrill to get out of my comfort zone and try something new – in this case, producing a compact collection on a large scale for a huge audience and offering this fashion at democratic prices. As a designer who likes challenges but who also wants to dress real people living their daily lives, I could not ask for anything better.”
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