When actress, singer and model Josephine de La Baume was asked to take her pick of the key summer looks at H&M, it was all about the mix. She matched the season’s key white lace dress with black flats and black sunglasses. She also toughened her look by wearing a zip-up biker over an Ikat print top and skirt with white heels. Josephine’s other key pieces include a denim dress, a velvet-trimmed utility jacket, an animal print skirt and this summer’s essential straw hat. “I love renewing my summer wardrobe at H&M. I’m always more interested in pieces that tell a story, which I can put together to create my own personal look. I’m usually a tomboy, but in summer I’m reborn a woman, and always go for dresses and flowery prints. My favorite accessory of the season is the straw hat, very French, very 50s, and perfect for right now,” says Josephine.
Africa comes to swimwear at H&M with colors and motifs inspired by a continent that is known for its hot seasons. A strapless swimsuit with a zipper-front is tie-dyed in burgundy colors, while a bikini has a...Read more
Following Beyoncé’s campaign, which featured the top picks of the season’s swim and beachwear, summer continues at H&M with a fresh, new campaign that focuses on the key pieces for women, men and kids....Read more
This autumn, a new menswear collection at H&M called Mauritz Archive celebrates the little-known heritage behind the label. In 1968, the founder of Hennes bought a men’s outdoor store located in central Stockholm...Read more